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Webinar:
Attribution Analysis for PR pros
Wednesday, June 22
9 AM PST | 12 PM ET
Did you know annual spending on media intelligence solutions for PR pros grew 14.7% in 2021 to more than USD 5.5 billion? PR teams are replacing traditional practices with more metric-driven approaches. And to succeed as a PR pro in this new era, you need to be well-versed in attribution analysis! This measurement approach involves tracking how influential different sources of media coverage are in driving business results and overall awareness of you or your client’s brand.
For this AMA webinar, we opened the floor to your questions to ask TrustInsights.ai Co-Founder & Chief Data Scientist Christopher Penn and Propel VP of Marketing Aaron Friedman ANYTHING (about attribution analysis, of course).
What We Covered
- What makes a PR firm “worth the money”
- Differences between advertising and PR measurement
- How to justify your PR budget to leadership
- Ways to measure the impact of a news story
Watch On-Demand
Watch On-Demand
What We Covered
- What makes a PR firm “worth the money”
- Differences between advertising and PR measurement
- How to justify your PR budget to leadership
- Ways to measure the impact of a news story
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
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PitchTracker™
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Analyze
Demonstrate the ROI of your earned media campaigns
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Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.