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Webinar:
Becoming a Journalist Whisperer: The Art of PR Pitching in Q3 2023
Wednesday, July 12th
9 AM PST | 12 PM ET
Don't miss out on our live deep dive into all the best findings from the Q3 2023 Propel Media Barometer! We welcomed on VSC Senior Manager Natalie Bartels as our special guest to help us launch this informative barometer and unpack the most important takeaways to help you change your media outreach strategy to achieve even better PR coverage results.
In the past three months, PR pros worldwide submitted 485,722 news pitches through our platform. Now, we uncover which pitches performed the best as well as understand what journalists are looking for in your next news pitch. From the optimal subject line length to journalists' responses to trending news topics like "Pride" and "generative AI" to showing economic trends, this report covers it all. In an era dominated by fake news and limited newsroom resources, it’s no secret that securing high-quality press coverage has become increasingly challenging. Our goal with discussing these quarterly benchmark reports with you is to leave you with actionable strategies and insights to enhance your journalist outreach efforts in an extremely competitive media environment.
What We Covered
- The updated journalist open and response rate averages to half a million PR email pitches sent over the past three months.
- How the media’s diminishing resources are affecting media relations for PR pros and journalists alike and what you can do about it.
- Tips for crafting a subject line and succinct pitch that journalists can’t ignore.
- Why Tuesday stands out as the weekday with the best journalist engagement odds.
- What to make of the 551.61% increase we found in pre-seed and seed round pitching compared to Q1 2023, but a 67.41% decrease in responses.
- News opportunities surrounding trending topics like generative AI and the response they received from journalists.
Watch On-Demand
Watch On-Demand
What We Covered
- The updated journalist open and response rate averages to half a million PR email pitches sent over the past three months.
- How the media’s diminishing resources are affecting media relations for PR pros and journalists alike and what you can do about it.
- Tips for crafting a subject line and succinct pitch that journalists can’t ignore.
- Why Tuesday stands out as the weekday with the best journalist engagement odds.
- What to make of the 551.61% increase we found in pre-seed and seed round pitching compared to Q1 2023, but a 67.41% decrease in responses.
- News opportunities surrounding trending topics like generative AI and the response they received from journalists.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
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Business outcomes
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Account & campaign performance
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.