Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
Corporate messaging that makes a difference
Wednesday, October 26th
9 AM PST | 12 PM ET
What’s the point of PR coverage if it’s not backed by a genuine reality? For this webinar, Think Beyond Public Relations President Jennifer Hudson and Propel Communications Manager Eitan Goldstein spoke about how to inform your PR strategy with authentic messaging that makes a real difference in the world and leads to much more powerful news placements.
Positive news coverage that tells a true story about a company, product or service can be the perfect way for a business to build public interest, gain new leads and customers while making a difference. But all too often, stories connect to empty promises or a lack of action altogether, which only backfires and results in a worsened reputation and credibility than before. It’s the PR professional’s job to make sure this is not happening, and that businesses gain news coverage in an authentic way.
What We Covered
- Data findings on PR pitches about hot societal topics like ESG, DE&I and CSR.
- How PR leaders can step boldly into their role as the trusted advisor every organization needs.
- Ways to map out strategic communications that sets those you represent up for success.
- Why it’s crucial to take pitching research to the next level and inform your media relations from the beginning.
- What it looks like to operationalize a company’s core values and overall mission.
Watch On-Demand
Watch On-Demand
What We Covered
- Data findings on PR pitches about hot societal topics like ESG, DE&I and CSR.
- How PR leaders can step boldly into their role as the trusted advisor every organization needs.
- Ways to map out strategic communications that sets those you represent up for success.
- Why it’s crucial to take pitching research to the next level and inform your media relations from the beginning.
- What it looks like to operationalize a company’s core values and overall mission.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.