Webinar:
Finally, Media List Building That Doesn’t Suck

Watch as we discussed a modern approach to list building that won’t drive you crazy and will drive your earned media results through the roof. We begin with a detailed review of how the list-building process has evolved over time, moved into a review of how it works today, and wrapped up by sharing our insights on where it’s headed in the future.

We know that building media lists from scratch sucks. There’s no need to sugarcoat it! But it’s crucial to recognize this is one of the most important parts of your PR campaign, as the quality of your coverage depends on it. As you know, a strong media list traditionally comes from a tedious process of extensively researching journalist beats, hunting for email addresses, and finally piecing together your contact list from there. Due to the task’s frustrating, slow, and monotonous nature, sometimes journalists with little relevance to the subject being pitched are added to these lists, a practice which unfortunately leads to spray and pray tactics that don’t yield results.

So, it’s time to make nice with list building, and learn that there are ways to go about it that aren’t so bad. Join us live to learn more!