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Webinar:
From Black Mirror to Best Practice: PR’s Role in Ethical AI
Wednesday, June 7th
9 AM PST | 12 PM ET
Artificial Intelligence (AI) is quickly transforming our society and revolutionizing various aspects of our lives! Yet alongside its many benefits, AI also raises ethical concerns that we must take into consideration as well. For this webinar because we spoke with Digital and Social Media Strategist, LinkedIn Learning Instructor and Digital Marketing Professor Martin Waxman for advice on this important topic.
Have you seen black mirror? The popular TV series depicts a dystopian future where AI technologies have run amok. It turns out that this reality is not so far-fetched, and PR pros play a crucial role in shaping AI’s role and impact on public perception, as well as leading the way with responsible best practices. During this webinar, we will discussed how PR practitioners can contribute to the ethical implementation of AI, moving us from the dark scenarios of "Black Mirror" to a brighter digital environment. Ready to dig into the good, the bad and the ugly of AI?
What We Covered
- Fundamental ways you can build trust with your stakeholder groups through transparency
- How to address bias and discrimination from the data that your AI tools are trained on
- Planning now for ethical dilemmas and understanding the PR pro’s role and responsibility in such situations
- Ways that you can act as an advocate for ethical guidelines around AI development and deployment
Watch On-Demand
Watch On-Demand
What We Covered
- Fundamental ways you can build trust with your stakeholder groups through transparency
- How to address bias and discrimination from the data that your AI tools are trained on
- Planning now for ethical dilemmas and understanding the PR pro’s role and responsibility in such situations
- Ways that you can act as an advocate for ethical guidelines around AI development and deployment
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