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Webinar:
From Hype to Reality: How AI is Making Waves in PR
Wednesday, March 8th
9 AM PST | 12 PM ET
AI, AI and more AI! Does this sound familiar? Then you must be a PR pro in today’s digital landscape. We were excited to have this conversation about implications of AI in the PR space, led by Propel CEO and Co-Founder Zach Cutler and Wadds Inc. Founder and Managing Partner Stephen Waddington.
The PR industry is experiencing a surge in new AI-driven technology, and it’s rapidly transforming the way we approach our work. AI-powered tools are helping PR teams make data-driven decisions, personalize communication and identify new opportunities to connect with their target audience as we speak. As a PR pro, it’s essential to responsibly adapt to this change and embrace the new tools available to you. However, it’s also important to recognize the potential risks and ethical considerations that come with AI. Watch this webinar with some of the top people in AI in PR to ensure you’re using these technologies in a way that aligns with ethical principles, protects privacy and data and maintains transparency. By leveraging AI-driven tools responsibly and ethically, you can stay ahead of the curve, deliver exceptional results, and provide more value to clients in today's fast-paced and ever-changing media landscape.
What We Covered
- A rundown of the state of AI in PR today.
- Opportunities and threats to consider when incorporating AI-driven technologies into your PR workflow.
- How to protect the PR-journalist relationship when using such tools to streamline media relations.
- Ethical considerations of using AI for public relations tasks.
- Live PR tips for the road with Professional Advisor Waddington.
Watch On-Demand
Watch On-Demand
What We Covered
- A rundown of the state of AI in PR today.
- Opportunities and threats to consider when incorporating AI-driven technologies into your PR workflow.
- How to protect the PR-journalist relationship when using such tools to streamline media relations.
- Ethical considerations of using AI for public relations tasks.
- Live PR tips for the road with Professional Advisor Waddington.
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Journalist Database
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BulkDrafts™
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“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
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