Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
From Hype to Reality: How AI is Making Waves in PR
Wednesday, March 8th
9 AM PST | 12 PM ET
AI, AI and more AI! Does this sound familiar? Then you must be a PR pro in today’s digital landscape. We were excited to have this conversation about implications of AI in the PR space, led by Propel CEO and Co-Founder Zach Cutler and Wadds Inc. Founder and Managing Partner Stephen Waddington.
The PR industry is experiencing a surge in new AI-driven technology, and it’s rapidly transforming the way we approach our work. AI-powered tools are helping PR teams make data-driven decisions, personalize communication and identify new opportunities to connect with their target audience as we speak. As a PR pro, it’s essential to responsibly adapt to this change and embrace the new tools available to you. However, it’s also important to recognize the potential risks and ethical considerations that come with AI. Watch this webinar with some of the top people in AI in PR to ensure you’re using these technologies in a way that aligns with ethical principles, protects privacy and data and maintains transparency. By leveraging AI-driven tools responsibly and ethically, you can stay ahead of the curve, deliver exceptional results, and provide more value to clients in today's fast-paced and ever-changing media landscape.
What We Covered
- A rundown of the state of AI in PR today.
- Opportunities and threats to consider when incorporating AI-driven technologies into your PR workflow.
- How to protect the PR-journalist relationship when using such tools to streamline media relations.
- Ethical considerations of using AI for public relations tasks.
- Live PR tips for the road with Professional Advisor Waddington.
Watch On-Demand
Watch On-Demand
What We Covered
- A rundown of the state of AI in PR today.
- Opportunities and threats to consider when incorporating AI-driven technologies into your PR workflow.
- How to protect the PR-journalist relationship when using such tools to streamline media relations.
- Ethical considerations of using AI for public relations tasks.
- Live PR tips for the road with Professional Advisor Waddington.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.