Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
How to get your story on the air and track its impact
Wednesday, September 7
9 AM PST | 12 PM ET
We did a deep dive on the power of broadcast media coverage and how to measure its impact with CBS New York Reporter & Anchor Lisa Rozner and TVeyes Director of Global Partnerships & Marketing Susan Aitkin!
Broadcast media has come a long way since the days of traditional radio and black-and-white television, with the internet enabling both global reach as well as higher quality video and audio content. For PR pros, this means that your message can be seen and heard by more people in more places than ever before. For this session, we discussed how broadcast coverage can elevate your next PR campaign, what you need to keep in mind when crafting the perfect broadcast pitch, and how you can most effectively track the coverage results.
What We Covered
- How broadcast coverage impacts business goals vs. other types of coverage.
- Research findings on open and response rates to broadcast PR pitches at different major outlets like CBS, ESPN and BBC.
- What to keep in mind when crafting pitches specifically for broadcast media contacts.
- The importance of media monitoring software for keeping track of broadcast stories and measuring their impact.
Watch On-Demand
Watch On-Demand
What We Covered
- How broadcast coverage impacts business goals vs. other types of coverage.
- Research findings on open and response rates to broadcast PR pitches at different major outlets like CBS, ESPN and BBC.
- What to keep in mind when crafting pitches specifically for broadcast media contacts.
- The importance of media monitoring software for keeping track of broadcast stories and measuring their impact.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.