Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
Propel & Rand Fishkin - How to Leverage New Tech to Master Earned Media
Wednesday, February 23rd
11 AM PST | 2 PM ET
Earned media is the fastest-growing marketing channel. With an ever-growing need for brand credibility and trust, combined with the death of the cookie, skyrocketing digital ad costs, and Google’s changes that make brand mentions more important than backlinks for SEO ranking – every brand needs to prioritize earned media. In this webinar, SparkToro Co-Founder and CEO Rand Fishkin and Propel CEO and CO-Founder Zach Cutler discussed the meteoric rise of earned media and how to use emerging technology to master it.
What We Covered
- Why earned media become more important than paid and owned
- Some of the biggest mistakes to avoid in a cold email pitch
- Why your email subject line needs to be just right
- What journalists are writing about the most in 2022
Watch On-Demand
Watch On-Demand
What We Covered
- Why earned media become more important than paid and owned
- Some of the biggest mistakes to avoid in a cold email pitch
- Why your email subject line needs to be just right
- What journalists are writing about the most in 2022
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.