Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
Merging Lanes: Expanding Your PR Offerings to Thrive in Today's Market
Thursday, July 27th
9 AM PST | 12 PM ET
The economy is changing, and so must our PR umbrellas! For this next webinar, we welcomed the CEO of The PR Alliance LLC and founder of PRocon, Keisha Brewer, to share her expertise on adopting a holistic approach to public relations that will increase your value as a practitioner and open doors to new business.
This discussion will help you turn today’s economic challenges into opportunities as you diversify, expand and successfully package your modern PR portfolio. While traditional earned media has always been, and continues to be one of the most powerful communications vehicles, journalists’ resources are dwindling while demand for earned coverage grows. Instead of letting your news pitches fall through the cracks and scrambling to meet narrow deliverables for your brand or clients, we spoke about how to thrive in this dynamic media landscape. Learn how to build and clearly communicate new PR offerings to your stakeholders in an enticing way!
What We Covered
- What exists within the traditional PR umbrella and discussion around the latest obstacles emerging and challenging it.
- Media channels that are yet to become widely adopted by PR pros, but need to be.
- Clearly communicating your new offerings to your client(s).
- How to create new synergies between different types of communication including earned media, marketing, digital media and more.
- A live GIVEAWAY where two lucky webinar attendees will each win a ticket and plus-one discount to PRocon in D.C. on September 3.
Watch On-Demand
Watch On-Demand
What We Covered
- What exists within the traditional PR umbrella and discussion around the latest obstacles emerging and challenging it.
- Media channels that are yet to become widely adopted by PR pros, but need to be.
- Clearly communicating your new offerings to your client(s).
- How to create new synergies between different types of communication including earned media, marketing, digital media and more.
- A live GIVEAWAY where two lucky webinar attendees will each win a ticket and plus-one discount to PRocon in D.C. on September 3.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.