Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
Mastering Startup PR: Building Meaningful Buzz & Visibility
Wednesday, September 6th
9 AM PST | 12 PM ET
Startups operate in a dynamic and competitive landscape, so establishing a strong presence in the market is a must. As you might’ve guessed… that's where PR comes in! Watch to learn the ins and outs of startup PR from one of the best, Matías Rodsevich, Founder & CEO of PRLab and Author of "The PR Paradox, " the first book on PR for Startups and Scaleups. When done well, PR is the perfect, most powerful tool to help startups build credibility, connect with their target audiences, and tell their compelling stories to the world.
For this webinar, we explored strategies and techniques that can help you navigate the unique challenges that startups face in getting their story told to the masses. Whether you're a seasoned PR pro or just starting in the field, you'll gain valuable insights into tailoring PR efforts specifically for startups. We covered everything from building a solid PR foundation to crafting newsworthy stories, engaging with the media, leveraging thought leadership, and even handling PR crises. By the end of this session, you'll have a comprehensive understanding of how to master PR in the startup world.
What We Covered
- Identifying your target audience and connecting with media outlets when they don’t know your brand yet.
- Crafting a compelling brand narrative that adds true value to a journalist’s target audience.
- Keeping track of industry trends and positioning your startup as a thought leader in discussions that matter.
- Leveraging social media channels to capitalize on owned media opportunities, alongside earned ones.
- Always measuring and iterating based on concrete results and setting realistic, yet ambitious media goals.
Watch On-Demand
Watch On-Demand
What We Covered
- Identifying your target audience and connecting with media outlets when they don’t know your brand yet.
- Crafting a compelling brand narrative that adds true value to a journalist’s target audience.
- Keeping track of industry trends and positioning your startup as a thought leader in discussions that matter.
- Leveraging social media channels to capitalize on owned media opportunities, alongside earned ones.
- Always measuring and iterating based on concrete results and setting realistic, yet ambitious media goals.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.