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Webinar:
PR Trends to Watch in 2023: A Deep Dive into the Q2 Media Barometer
Thursday, April 13th
9 AM PST | 12 PM ET
Join the Propel team for a discussion of its latest PR data report, The Q2 2023 Propel Media Barometer! This is your chance to hear all the biggest highlights in-depth. The report is based on an analysis of nearly 500,000 real PR pitches from Q1 of 2023, and provides valuable insights into the latest PR pitching trends and media relations best practices.
We dove into the report's key findings, including that journalists only responded to 2.91% of pitches sent through the platform in the first quarter of this year. We also covered other pitching strategies and techniques, such as the best days of the week for pitching and journalist engagement as well as which types of pitches had the highest open and response rates.
One particularly interesting finding was that pitching new media channels like podcasts is getting much more popular among PR folk, and these pitches are seeing great success with the journalist side of media relations. If you're a PR practitioner looking to stay ahead of the curve and optimize your pitching strategy, this webinar is not to be missed!
What We Covered
- The state of media relations in the new year so far, based on analysis of 500,000 PR pitches.
- What to make of today’s economic climate and its impact on both the public relations and journalism industries.
- How major news topics like economics, technology, energy and new media played out in the media relations landscape.
- Data-based recommendations for optimizing pitch structure, timing, scheduling follow-up emails and more.
Watch On-Demand
Watch On-Demand
What We Covered
- The state of media relations in the new year so far, based on analysis of 500,000 PR pitches.
- What to make of today’s economic climate and its impact on both the public relations and journalism industries.
- How major news topics like economics, technology, energy and new media played out in the media relations landscape.
- Data-based recommendations for optimizing pitch structure, timing, scheduling follow-up emails and more.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
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Journalist Database
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