Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
Your Guide to Building a PR Strategy in 2023
Thursday, January 14th
9 AM PST | 12 PM ET
As we dive into a new year in the public relations industry, it’s important to stay ahead of the curve when it comes to pitching news stories to the media. Get ready to unpack some of the biggest trends in PR pitching with Propel Communications Manager Eitan Goldstein and Spin Sucks Founder & CEO Gini Dietrich!
Earned media trends are constantly evolving, and understanding what works best at the pitching level can make a big difference in getting your story heard. For this webinar, PR experts unpacked the latest Propel research report, the Q1 2023 Propel Media Barometer. We studied approximately 500,000 PR pitches sent to the media during Q4 of 2022 to share updated trends surrounding earned media pitching strategy. Watch to learn more about updates on average journalist open and response rates to various pitch types and styles, how a selection of trending news topics were received by the media, and more.
What We Covered
- The latest updates on journalist open, response and publish rates resulting from hundreds of thousands of PR pitches.
- How long it takes for journalists to open and respond to pitches, and ultimately publish a story.
- Analysis of major news topics relating to innovation in technology and economic trends, and how they were received by journalists at the pitching level.
- Why you must capitalize on your earned media coverage and amplify it across multiple channels using The PESO model.
Watch On-Demand
Watch On-Demand
What We Covered
- The latest updates on journalist open, response and publish rates resulting from hundreds of thousands of PR pitches.
- How long it takes for journalists to open and respond to pitches, and ultimately publish a story.
- Analysis of major news topics relating to innovation in technology and economic trends, and how they were received by journalists at the pitching level.
- Why you must capitalize on your earned media coverage and amplify it across multiple channels using The PESO model.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.