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Webinar:
Reputation management that moves the needle with G2
Wednesday, July 20
9 AM PST | 12 PM ET
As a PR pro, reputation management probably lives at the heart of your career. Earned coverage will always be the most powerful tool in building a brand’s reputation, but its impact must connect to the bottom line, especially when times get tough. Brand reputation will make or break the customer journey and can have a direct impact on the number of clients a business attracts and the amount of profit it generates. The question becomes, how do you seamlessly blend third-party validators into the customer journey?
For this session, we were excited to welcome special guest Jenny Gardynski, G2 Director of Communications, to talk about how you can use different online platforms to better manage and amplify brand reputation in an increasingly saturated online market.
What We Covered
- The power of constant communication, especially in the face of a crisis
- Having a pulse on brand reputation at all times
- How daily reputation management leads to more strategic coverage
- Using word-of-mouth (WOM) marketing in your next campaign
- Why customer reviews are king
Watch On-Demand
Watch On-Demand
What We Covered
- The power of constant communication, especially in the face of a crisis
- Having a pulse on brand reputation at all times
- How daily reputation management leads to more strategic coverage
- Using word-of-mouth (WOM) marketing in your next campaign
- Why customer reviews are king
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