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Webinar:
The Cultural PR Playbook: Amplify Brands & Empower Connections
Wednesday, June 21st
9 AM PST | 12 PM ET
For this webinar we answered the question: what is cultural strategy and how can I start using it in my PR campaigns? In today's hyperconnected world, audiences expect brands and organizations to demonstrate authenticity and cultural sensitivity more than ever before. And by acknowledging, respecting and understanding cultural differences, PR pros can use their power to create authentic connections and help businesses engage with their target communities more effectively.
Guest speaker Melissa Vela-Williamson is a seasoned expert on cultural strategy in PR, and in fact, she is a published author on the topic with her recently launched book, “Smart Talk: Public Relations Essentials All Pros Should Know.” Additionally, she has two decades of general market and multicultural integrated marketing communications experience in agency, corporate and nonprofit settings. We were so happy she joined us to explore the significance of cultural strategy in PR and its role in shaping brand perception and success.
What We Covered
- What cultural strategy is and how it plays a role in shaping brand perception and success.
- New forward-thinking models about intersecting PR with DE&I initiatives.
- Live Q&A about Vela-Williamson’s recently launched book, “Smart Talk: Public Relations Essentials All Pros Should Know,” and discussion around its highlights.
- The path to operationalizing your own cultural strategy as a PR pro today.
Watch On-Demand
Watch On-Demand
What We Covered
- What cultural strategy is and how it plays a role in shaping brand perception and success.
- New forward-thinking models about intersecting PR with DE&I initiatives.
- Live Q&A about Vela-Williamson’s recently launched book, “Smart Talk: Public Relations Essentials All Pros Should Know,” and discussion around its highlights.
- The path to operationalizing your own cultural strategy as a PR pro today.
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Trey Ditto
Founder and CEO of Ditto PR
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