Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
The Cultural PR Playbook: Amplify Brands & Empower Connections
Wednesday, June 21st
9 AM PST | 12 PM ET
For this webinar we answered the question: what is cultural strategy and how can I start using it in my PR campaigns? In today's hyperconnected world, audiences expect brands and organizations to demonstrate authenticity and cultural sensitivity more than ever before. And by acknowledging, respecting and understanding cultural differences, PR pros can use their power to create authentic connections and help businesses engage with their target communities more effectively.
Guest speaker Melissa Vela-Williamson is a seasoned expert on cultural strategy in PR, and in fact, she is a published author on the topic with her recently launched book, “Smart Talk: Public Relations Essentials All Pros Should Know.” Additionally, she has two decades of general market and multicultural integrated marketing communications experience in agency, corporate and nonprofit settings. We were so happy she joined us to explore the significance of cultural strategy in PR and its role in shaping brand perception and success.
What We Covered
- What cultural strategy is and how it plays a role in shaping brand perception and success.
- New forward-thinking models about intersecting PR with DE&I initiatives.
- Live Q&A about Vela-Williamson’s recently launched book, “Smart Talk: Public Relations Essentials All Pros Should Know,” and discussion around its highlights.
- The path to operationalizing your own cultural strategy as a PR pro today.
Watch On-Demand
Watch On-Demand
What We Covered
- What cultural strategy is and how it plays a role in shaping brand perception and success.
- New forward-thinking models about intersecting PR with DE&I initiatives.
- Live Q&A about Vela-Williamson’s recently launched book, “Smart Talk: Public Relations Essentials All Pros Should Know,” and discussion around its highlights.
- The path to operationalizing your own cultural strategy as a PR pro today.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.