Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar:
The Propel Media Barometer – Q1 2024; Writing Your Way To PR Success
Wednesday, January 17th
9 AM PST | 12 PM ET
The Q1 2024 Propel Media Barometer is here, and we’re so excited for you to download it and use it in your campaigns! This quarterly report shares research findings from studying over 425,000 PR pitches sent to journalists over the course of Q4 2023. We have lots of insights to share about which pitches landed and which crashed on arrival, as well as what journalists want in a pitch. Luckily, we have NYU Business Communications Professor and Business & PR Writing Coach Jack Appleman, along with Propel Communications Manager Eitan Goldstein to help make sense of the data.
With fake news on the rise, trust in the media shaky, and as newsrooms are stretched ever thinner, everyone is vying to get attention for their organization. Propel’s Quarterly Media Barometer aims to give you useful data-driven tips and tricks to make reaching out to journalists about your brand or organization’s news easier. We hope these insights, along as ways you can implement them, will enable you to land the news coverage you're looking for in a friendlier and more efficient way!
What We Covered
- How to think big picture to better understand how to grab the media’s attention
- The best way to format a pitch, according to the data
- How to think like an editor to make your writing truly shine
- Techniques to implement the Barometer's findings into your campaigns
Watch On-Demand
Watch On-Demand
What We Covered
- How to think big picture to better understand how to grab the media’s attention
- The best way to format a pitch, according to the data
- How to think like an editor to make your writing truly shine
- Techniques to implement the Barometer's findings into your campaigns
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool
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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns
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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.