Find the right targets to pitch, with the most comprehensive media database & PR tool on the market
Webinar: The Role of Earned Media and AI in Shaping Brand Narratives
Monday, December 16
12 PM EST | 9 AM PST
In a world where data drives decisions and authenticity shapes trust, how can PR professionals harness the power of earned media and AI to craft compelling brand narratives?
Join Darryl Sparey, MD and Co-Founder of Hard Numbers and Zach Cutler, CEO of Propel PRM for an exclusive webinar that delves into the transformative intersection of AI and PR. This is your chance to explore how AI is unlocking the full potential of earned media and redefining how brands build trust, engage audiences, and measure success.
What You’ll Learn:
- The Power of Earned Media: Why 61% of brand reputation insights in AI models stem from earned media.
- AI in Action: Practical tips for integrating generative AI into your PR workflows while navigating ethical concerns.
- Next-Gen PR Databases: How AI is transforming traditional media outreach tools for the better.
- Maximizing ROI: Proven strategies to measure and showcase the value of earned media campaigns.
Why Attend?
This session is perfect for PR professionals, communication strategists, and brand leaders who want to stay ahead in the age of AI. Whether you’re a seasoned pro or just beginning your journey with AI, you’ll leave with tools and insights to enhance your PR strategy.
Reserve Your Spot. Sign up for the webinar below!
Reserve Your Spot Today.
Sign up for the webinar below!
What You’ll Learn:
- The Power of Earned Media: Why 61% of brand reputation insights in AI models stem from earned media.
- AI in Action: Practical tips for integrating generative AI into your PR workflows while navigating ethical concerns.
- Next-Gen PR Databases: How AI is transforming traditional media outreach tools for the better.
- Maximizing ROI: Proven strategies to measure and showcase the value of earned media campaigns.
Why Attend?
This session is perfect for PR professionals, communication strategists, and brand leaders who want to stay ahead in the age of AI. Whether you’re a seasoned pro or just beginning your journey with AI, you’ll leave with tools and insights to enhance your PR strategy.
Discover









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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox


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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
Monitor
Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool





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Online media monitoring
Monitor 100M+ news, forums blogs and other media and web sources every day.
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Social listening
Listen to 1B+ accounts across Twitter, Facebook and Instagram.
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Podcast monitoring
Monitor over 25,000 podcasts.
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Broadcast monitoring
Track and view all TV and radio media mentions, within minutes of airing!
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PitchTracker™
Instant status overview of pitches, on a single board.
Analyze
Demonstrate the ROI of your earned media campaigns

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Business outcomes
Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.
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Account & campaign performance
Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.
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Team & individual productivity
Easily track and identify productivity levels of each campaign.
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.