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Webinar:
Unpacking the best and worst PR pitches of Q2 2022
Wednesday, July 6
9 AM PST | 12 PM ET
The Propel Media Barometer is back and better than ever! We dedicated this webinar to unpacking all its new findings about how PR pitching activity has evolved in the past few months.
We were joined by Digital and Social Media Strategist, LinkedIn Learning Instructor and Digital Marketing Professor Martin Waxman to dive into some of the highlights with Propel CEO and Co-Founder Zach Cutler. Did you know that pitches with under 150 words got three times as many responses as the quarterly average? With another quarter of story pitching in the books, it’s time to discuss what we learned from analyzing approximately 400,000 story pitches that PR people sent during Q2 of this year. What are journalists looking for in your email pitches? What makes up the perfect subject line? How much information should you be including in your message that’s just long enough, but not too long either?
What We Covered
- The latest journalist engagement rates with PR pros in 2022.
- How to make a strong first impression with subject lines and leads.
- What makes up a pitch that is long enough, but doesn’t go overboard.
- Which days of the week are most popular for PR email outreach.
- Key takeaways about the state of media relations today.
Watch On-Demand
Watch On-Demand
What We Covered
- The latest journalist engagement rates with PR pros in 2022.
- How to make a strong first impression with subject lines and leads.
- What makes up a pitch that is long enough, but doesn’t go overboard.
- Which days of the week are most popular for PR email outreach.
- Key takeaways about the state of media relations today.
Discover
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Journalist Database
Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.
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Influencer Database
Discover 50M+ influencers and pitch to them directly via Twitter.
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Article Research Tool
Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch.
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PitchPredict™
Get AI-driven recommendations on the perfect media targets for your pitch.
Pitch
Pitch campaigns easily and effectively directly from your own email inbox
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Gmail & Outlook integration
Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.
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Email open & response tracking
Know who opened your pitch and when.
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BulkDrafts™
Save time by sending personalized pitches to up to 200 people in one go.
“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
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