Webinar:
Using PR to Stand Out in a Sea of Digital Noise

Earned media has traditionally played a secondary role to paid media in the digital marketing mix, but it’s quickly becoming an indispensable tool in every marketer’s toolkit – especially in a saturated media landscape. In this webinar we spoke with Escherman Director and PR Consultant Andrew Bruce Smith to start making the most of this shift and gain a better understanding of its implications.

As innovation in tech has made it easier to reach customers online, the marketplace has become crowded with marketers vying for the same audience’s attention. One of the easiest ways to break through the clutter and stand out from the crowd is through earned media – getting influential people talking or writing about your brand and sharing its content freely on their own platforms. This is no simple task as more and more businesses turn to earned channels, however, so we’re here to talk about how you can get the best results possible without manipulating the authenticity that lies at the heart of good PR.